How to prepare for the future – understanding and implementing health trends in a fast changing time – Presented by Claudia Lieshout, Philips Design

How to prepare for the future – understanding and implementing health trends in a fast changing time – Presented by Claudia Lieshout, Philips Design

Trendwatchers we all are, considering the amount of information that is triggering us everyday. Therefor this presentation will not show trends a such. But what to do need to do with all that information and why trend research is an important capability to have? Especially in the healthcare context and the rapid changes we are in we need to be prepared for the future to come…

What drives you?
A healthy planet

What are the three things you would take with you on a deserted Island?
Family, knowledge, music

What emerging technologies/trends do you see as having the greatest potential in the short and long run?
This depends really on the technology and the context it is used in so difficult to answer. I am much more interested in how this will all change our lives and what the impact will be.

What kind of impact do you expect them to have?
Exactly ..

What are the barriers that might stand in the way?
Dependency, vulnerability, and our health

Why should the delegate attend your presentation?
Trends we all know, it is much more about which trend is the most important, why and how to implement

About Claudia Lieshout
Claudia Lieshout’s current position is Creative Director Lifestyle Trends, delivering cultural, behavioral and conceptual global and regional forecasts as well as consultancy in activating these trends to innovation activities. Claudia graduated in 1995 as a bachelor ‘Man and Identity’ at the Design Academy in Eindhoven, The Netherlands. She has done her internship at Lidewij Edelkoort Studio, Paris, France, one of the most established trend agencies worldwide. After working as a freelancer, designing patterns and fashion accessories for several clothing brands she started her career at Philips Design in 1997.

In her current position Claudia has the responsibility to direct the Lifestyle Trends activities from Philips Design headquarter, as well as to consult the Philips businesses world wide in order to effectively and efficiently implement these trend insights into their innovation and brand strategic design processes.

Claudia featured in interviews in the European press. She has been involved as guest lecturer in academic collaborations with the Fashion Institute of Arnhem, The Netherlands, University of Delft, University of Sheffield and International Lifestyle studies where she is also member of the advisory board. She is a full member of the Color Envelope team, facilitated by Akzo Nobel.


About Internet of People Event
The Internet of People Event will take place on November 23, 2018, in Amsterdam, The Netherlands.
Scope: Internet of People (IoP) = Internet of Things (IoT) + the ’WOW’ factor, The Human. In the following years we will see an entirely new Internet emerging, as the Internet unleashes itself from the creators’ intentions and develops in transformative ways. Humans are shaping the future of this new human Internet. When things get smarter, how do humans and things cooperate? The conference will address this social aspect of the internet, the internet of humans.

Focus topics: Interaction between things and humans | The Human Internet vs the Machine Internet | People as peripherals | Big Data; New open standards for personal data | Social impact of connected devices | Internet of Brain | Security and Privacy | Ethical issues | Cloud intelligence | Cognitive computing | Wearable Technology and Application | Technology developments: Human body signal collection/ Biometric Sensors/ Improved human interface

It will be a niche and innovative event, where you will be able to join in the discussions around the main topics. The conference also includes lunch, breaks and drinks & snacks in the evening, a nice opportunity of networking with the other attendees and the speakers (you will also receive the list of participants a couple of days before the conference, so you can plan ahead).

For more information and registration, we invite you to visit

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